Principles of Assessment Essay - 2145 Words

Unit 301: Understanding the principles and practices of assessment Question 1: Define the key concepts and principles of assessment We should always consider what the assessment experience of assessment is like for our learners. Considering key principles in the designing of our assessments will keep our views fresh and reflective. Key principle 1: Put the learner at the heart of the assessment. The assessment experience should be a motivational one for our learners. It is only by developing the learners understanding of the function of assessments and enabling their development as a learner that a motivational experience is facilitated. Learners often feel detached or on the periphery of assessment because they perceive it†¦show more content†¦Techniques and activities should be introduced so that learners and peers can actively take part in the grading process. This can assist students in the understanding of the task and also inform future learning. Stage 4: Analysis of results – consistency in marking is essential to help keep learners motivated. If inconsistencies are seen in a group, maintaining positivity becomes difficult. Learners should explore results and be offered the opportunity to comment on their grading. Stage 5 – Feedback – possibly the most important element of the assessment cycle. Supportive, informative and constructive feedback should be offered to enable students to see how they performed. The feedback should include advice on how to improve their learning and future performances (feed-forward feedback). Feedback should be offered continuously and in a cyclic manner. Question 3: identify the regulations and requirements relevant to assessment in your own area of practice. Regulations †¢ It is a requirement that centres provide CYQ with the following: †¢ List of named assessors with signatures †¢ Details of all assessors’ qualifications and experience (CVs) †¢ Copies of all relevant certificates †¢ Clear specification of the assessment roles and responsibilities †¢ A well planned assessment process from induction to final assessment day plan †¢ A valid and reliable assessment of knowledge and skills that isShow MoreRelatedPrinciples of Assessment2860 Words   |  12 Pagesassignment the essential underpinning principles of the nursing assessment process exploring what it is, why we do it and what factors influence the nursing process will be discussed. Also discussed in this paper will be the holistic aspects of the assessment process as well as an example of an assessment tool I used on a recent placement. I will explore the effectiveness of my assessment and highlight the disadvantages which I came across. Are the principles for assessment really the foundation of goodRead MorePrinciples of Assessment2514 Words   |  11 PagesUNIT 3 Principles and practice of Assessment Educational assessment  is the process of  documenting, usually in measurable terms,  knowledge,  skills,  attitudes  and  beliefs. Assessment can focus on the individual learner, the learning community (class, workshop, or other organized group of learners), the institution, or the educational system as a whole. According to the  Academic Exchange Quarterly: Studies of a theoretical or empirical nature (including case studies, portfolio studies, exploratoryRead MorePrinciples and Practices of Assessment953 Words   |  4 PagesPrinciples and practices of assessment By Donna Fowler The aim of this assignment is to show my understanding of the types and methods of assessment used within lifelong learning the legal requirements of record keeping. Understand types and methods of assessment used in lifelong learning There are various types of assessment used within lifelong learning: * Initial assessment – this assessment can be done through the initial learners interview and allows the learner to put on the mostRead MoreUnderstanding the Principles of Assessment946 Words   |  4 Pages Unit 1: Understanding the Principles and Practices of Assessment 1. Understand the principles and requirements of assessment 2.1 explain the functions of assessment and development Initial assessment is the process which identifies learners needs and can determine where the learner may progress to. Initial assessment can assist in the development of an individual learning plan, givingRead MorePrinciples and Practice of Assessment8550 Words   |  35 PagesLearning Sector Unit 3: Principles and practice of assessment The topics I am researching are: Principles of assessment, different methods, strengths and limitations of these Peer and self-assessment How feedback and questioning contribute to the assessment process The types of assessment records which would be used to meet organizational and external requirements Rationale Part of my role as beauty tutor is to assess my students at one time or other. The assessment will be carry out to discoverRead MoreA! Tqa Assessment Principles7333 Words   |  30 PagesPart one - the principles and requirements of assessment Understand the principles and requirements of assessment. What is assessment ? | Initially learners are assessed for suitability.Evidence is gathered to provide this information, for example: drivers licence, criminal records bureau disclosure, medical certificate, licences from local authority, evidence of insurance. Are they suited to a customer service based industry? Evidence of any previous qualifications which are relevant andRead MoreTheories and Principles of Assessment2217 Words   |  9 PagesUnit 2 Assignment 1 Look at some theories and principles of assessment and then explain how you apply them in relation to your own teaching practice and whether or not they can be seen to work.  Ã‚  What role does assessment have in evaluation of teaching and learning?  Ã‚  In what way can assessment help with quality processes?  Ã‚  Make sure you use examples from your own teaching whenever possible. When discussing any aspect of assessment of an education programme we must first break down the methodologyRead MoreValues And Principles Assessment2033 Words   |  9 PagesValues and Principles Assessment Outcome Investigate how care services meet the needs of the individual. Case Study Sandra is sixty years old, she was diagnosed with dementia three years ago, however last year she suffered a massive stroke which affected her right side leaving her unable to use her right arm and leg which has left her having to use a wheelchair, Sandra is also suffering from depression which she takes antidepressants for. Sandra lives at home with her husband Michael who is sixty-fiveRead MoreEssay on Understanding the Principles of Assessment1706 Words   |  7 Pagesthe Principles and Practices of Assessment 1.1 Function of assessment in learning and development Assessment enables the assessor to measure and record learner achievement. It also enables one to identify individual learner needs through formative assessments as you are working with the learner throughout, identifying what the next step should be. Formative assessments are a continuous process used to provide feedback to the learner. It could also be through summative assessments wherebyRead MoreCtlls - Principle and Practice of Assessment2538 Words   |  11 PagesUnit Three: Principle and Practice of Assessment Theory Assessment Rationale Within unit three of principles and practice of assessment, we as students were required to research the following areas: Principles of assessment, Peer and Self Assessment, Feedback and Questioning and Assessment Record Requirements. Research was completed on the four topics to help increase understanding and background knowledge of the areas. Further examination of these topics would allow me to think

Religious Exemptions and Discrimination - Free Essay Example

Sample details Pages: 2 Words: 596 Downloads: 6 Date added: 2019/03/29 Category Society Essay Level High school Topics: Discrimination Essay Did you like this example? Over the last ten years, queer people in the United States have made significant political and legal progress such as the liberty to get married to the parties of their liking. Queer people in this case represent minor interest groups such as the lesbians, gays, bisexuals, and transgender (LGBT) people in the United States. However, every aspect of this progress is not covered or protected by federal laws. Don’t waste time! Our writers will create an original "Religious Exemptions and Discrimination" essay for you Create order One such aspect is the prohibition of discrimination directed to queer people in relation to their gender identity and sexual orientation in sectors such as housing, employment and access to needed services. Without protection from discrimination, these people are evidently in lack of a legal recourse to sue for damages in the cases where they are evicted, fired and refused service due to either their gender identity or sexual orientation. One sensitive area of discussion is the recent emergence of service refusal by businesses due to what is perceived as the owners religious beliefs. The question whether service refusal on religious grounds is right or wrong has been posed on several official and unofficial platforms across the country. The proponents of this service refusal definitely deem the act right in its entirety. It is argued that the federal laws are structured in such a way as to create a balance between the rights of these queer groups of people and religious freedom. Therefore, business owners are within their own rights as religious believers to discriminate these people with little to no consideration since the law creates a blanket of exceptions on this regard. In this case, service refusal is deemed inconsequential since queer people could easily invest time and money to get these services in places that are considerate to their plight. As much as there are business owners who feel uncomfortable serving these people, there also exist other businesses that are accommodative. Therefore, it stands to reason that these people should simply take their business elsewhere. However, these arguments fail on a couple of fronts. They fail to completely convince that the action taken by these business owners is right. First and foremost, these arguments trivializes the discrimination being perpetrated on these people. Any type of discrimination is wrong since it hold far reaching impacts. In this case, service denial stands to impact on these individuals and their families negatively. Secondly, these arguments make an outrageous implication that once denied service these people could still simply locate alternative accommodative services nearby. One such notable case of service denial was in the Masterpiece Cakeshop case. Proponents of service denial have continued to make use of the argument that service are easy to come by in numerous amicus briefs in support of the business owners in this case. These briefs hold anti-queer views that are highly extreme in nature. However, these views act like a one-two punch in the face of queer people in reality. Service denial is a form of discrimination that results to a sought of harm that negatively impacts the peoples physical and psychological health together with their wellbeing. Compounding these effects, experience has shown that on many instances once denied services these people ended up missing these services in alternative places. This implies that denying these people services makes it difficult or rather impossible for them to secure services at all. As a result, the act denies them full participation in the public square. With all these arguments, denying services to queer people on religious grounds is not only right but also inhumane from all possible perspectives and no amount of justification can change that.

Sexual Abuse Of Minors Essay - 863 Words

Sexual abuse of minors is a systemic problem that is not going to disappear. Lawmakers and organizations must be proactive and work together in order to protect the vulnerable young people in the society. Additional clarity and enforcement of laws is needed as well as ethical and moral leadership within organizations that prioritize people rather than worldly success. Leaders from both secular institutions and religious organizations have the duty to take proactive measures to protect minors. Christian leaders have an even higher calling to protect children and lead ethically. Biblical Leadership As part of their vocation, Christian leaders have the responsibility to lead ethically and work for the common good. Mohler Jr. (2017) writes,†¦show more content†¦Allen (2012) states â€Å"A strong culture of compliance starts with the tone at the top and clear written standards, with training and accountability at all levels.† Leaders have the responsibility to lead the organization ethically and mandate that all its employees conduct themselves according to the policy. Leaders must be willing to admit when there is an unethical action taking place and report it. They have the ethical obligation to report abuse even if it means damaging the reputation of their organization. Leaders must lead with conviction and protect others, especially the vulnerable. Leaders must be willing to do the right thing even when it is difficult. Conclusion Jerry Sandusky’s horrific abuse of young boys over decades will go down in history as one of the greatest scandals in United States history. The leadership of Penn State University along with the University police failed numerous times which enabled Sandusky to prey upon more victims. The administration worked together to cover up the abuse. Still to this day, many alumni and fans support Joe Paterno and claim that he is innocent. Penn State administration and Joe Paterno failed to protect innocent child because they placed greater value on the football program. Allen (2012) states â€Å"The Penn State scandal could have been prevented had the universitys leaders had the courage to challenge its revered football program.† Unfortunately, they strayed from theirShow MoreRelatedexercise 7 en1420 Essay748 Words   |  3 Pagesinterruptions of both. His sub claim is approached by people who are characterized as normal; male-female conduct as sexual harassment then people n ot only identifies the relations between the sexes, but interprets true sexual harassment. The other point is that people who define modern Feminism by different perspectives on normal deportment that is said to be harassment, near rape, abuse and disrespect. The feminist support leaders are attempting to make the case that any expression of interest by aRead More The Morphing of Child Pornography Essay732 Words   |  3 Pagesmodernize federal law by enhancing its ability to combat child pornography in the cyberspace era(Free Speech). There is a split in the circuit courts regarding this bill, and this essay will address the discrepancy.    This piece of legislation classifies an image that appears to be or conveys the impression of a minor engaging in sexually explicit acts as virtual child pornography. Such images include a photograph of a real child that may be scanned, replicated and manipulated by computerRead MoreThe Legalization Of The Prostitution1040 Words   |  5 Pageshousehold property . However, this essay argues the positive aspects of the legalization of the prostitution and the cons of the legalization of the prostitution. The main three pros to the legalization of the prostitution consist of how can prostitution be a source of tax revenue, then the legalization of it would reduce the sexual abuse but also crimes and violence and finally, it would make the sex workers healthier. And finally, the main three cons of the essay will be first showing how much theRead MoreThe Effects Of Child Abuse On Children1518 Words   |  7 PagesChild Abuse Our skills topic is based on child abuse. In this essay I am going to discuss the impact and background of child abuse. As a dictionary had stated, Child abuse is a physical, sexual, or psychological mistreatment or neglect of a child or children. And I believe this issue should be brought forth so that more people could be aware of this. There are four types of child abuse, and the four types are Child Neglect, Physical Abuse, Emotional Abuse, and Sexual Abuse. Child Neglect is the firstRead MoreThe Uprising Question Here Is Why Are Individuals ( Mostly Men ) Sexually Attracted?1054 Words   |  5 PagesThe uprising question here is â€Å"Why are individuals (mostly men) sexually attracted to children?† My answer to this question would be the term â€Å"pedophilia.† Pedophilia is defined as sustaining a sexual attraction for younger children, or a simpler way to put it, â€Å"the love for children.† (â€Å"Using APA,† 2015.) After looking into a few different theories of this term, the one I agree with most would be assuming that the individual had failed to advance from being a child that was interested in other childrenRead MoreThe Effects Of Sexuality On Children s Sexual Abuse1652 Words   |  7 Pagessocieties. With regard the sexual treatment of children, the shift in thinking that has taken place has been also major. Jenks (1996) outlines that in history there have been recorded a multitude of examples of sexual maltreatment of children, that in nowadays would be defined as child sexual abuse. Only in the last three decades there have been a strong and overwhelming societal response towards this subject which sanctions and condemns it . Throughout history, child sexual abuse term has constitutedRead MoreShould Abortions Be Induced Abortions?1069 Words   |  5 Pagessolely based on the individual mothers-to-be culture. The United States, however, has numerous views that are completely different from those in other countries. This essay will review the legislative activity regarding abortions from the past forty-two years to the present, more specifically, it will discuss the recent controversies of minors having induced abortions without parental consent. Unlike some countries, The United States considers it necessary to regulate and enforce abortion laws to ensureRead MoreHow They Got Here: The History of Saudi Women1551 Words   |  7 Pagessupport of these values have led to the degradation of Saudi women’s rights. Before Islam, the society of the Arabian Peninsula was based on tribal and familial relationships. These tribal bonds were based on alliances between families (Cultural, Essay). In this society, men headed business, and power was passed between the men of the family. As tribes and families were the only social spheres, these groups served as chief identity for early Arabs. According to The Library of Congress, â€Å"familiesRead MoreCauses And Effects Of Child Abuse1565 Words   |  7 Pagesand effects of child abuse, suggestions to assist victims and punishment for abusers. Each year, nearly a million children are determined by child protective services to be the victims of abuse and/or neglect in this/country, while many more are at risk. The majority of victims suffer from neglect, but some children also endure the effects of physical, psychological, or sexual abuse. Child abuse results in several social, emotional and psychological problems. This essay will discuss the causesRead MoreChild Abuse Prevention And Treatment Act1605 Words   |  7 PagesJoseph Meadowcroft Research Essay Composition 1 Childhood Abuse Every child will certainly have many life experiences before they are mature. A child is very susceptible when developing, at every corner there are dangerous things from the environment surrounding them which might seriously impact their entire life. As definition in the Federal Child Abuse Prevention and Treatment Act: Child abuse is any action from adult to a child that could be harmful to the child’s body or mental state (kidsmatter)

Marketing Principles Ecosystem Services

Question: Discuss about the Marketing Principles for Ecosystem Services. Answer: Introduction Marketing plan is essential for every business organization. This particular study aims to develop a new marketing plan for Haighs Chocolate, which is a family owned chocolate manufacturing company in Australia. The business of the company is already expanded to different areas in the world. The company is also the oldest family owned chocolate producer in the market of Australia and now the company is aiming to enhance its brand awareness so that it can perform better in the existing markets (Haighschocolates.com.au 2016). During this new marketing plan for Haighs Chocolate, the focus is made mainly on the identification of the internal situation of the company and its competitive advantage. In order to identify the internal situation of the company, the SWOT analysis is done. At the same time, the study also concentrates on developing the strategies for the 4Ps of marketing. In addition, the target market and the positioning strategies of the company are also developed for the business expansion of the company. Analysis and Evaluation of brand (SWOT analysis) Strengths Good financial strengths Friendly working environment within the company High product quality Proper internal infrastructure (Haighschocolates.com.au 2016) Weaknesses Less employee strength in marketing department Lack of proper marketing strategies Complicated distribution channel Opportunities The demand for chocolate is always high in every country The raw materials for producing the chocolate is always available The growth opportunity is high Threats The competition in the international chocolate manufacturing industry is much high. Several large chocolate manufacturing companies are operating their business (Haighschocolates.com.au 2016). Table 1: SWOT analysis for Haighs Chocolate (Source: Haighschocolates.com.au 2016) The above SWOT table is showing that the company is having enough strength to enhance the market awareness in the existing markets. As the company has strong financial backup, it will be not tough for the company investing money in new promotional or marketing strategies (Bull et al. 2016). The friendly working environment will help the company getting support from the employees end. However, fewer employees in the marketing department and lack of proper marketing strategies may create big problem during the market expansion. On the other side, as the company will face the threat of high market competition, the management of the company must concentrate on its strengths and opportunities (Von Kodolitsch et al. 2015). The growth opportunities must be utilized for further business development of the company. Competitive Advantage and Positioning A company must have the capacity of achieving the competitive advantage while increasing the current business volume of a company. Margulis, and Margulis, QuikBreak (2015) has defined competitive advantage as the situation of a company in which the company can take a superior position in the market or within the industry. The competitive advantage of a company can be understood by identifying the unique selling point of the company (Suri 2016). In case of Haighs Chocolate, the competitive advantage or unique selling point of the company is in its product quality. The company produces the single origin handmade chocolates, which are not easily available at everywhere (West, Ford and Ibrahim 2015). Moreover, the company uses high quality raw materials like, cocoa powder, cocoa butter, sugar, coconut oil and other dry ingredients. All of the ingredients used by the company are supplied by the best suppliers at the place. Apart from these, the company is also going to launch sugar free chocolates, which will help the company attracting the diabetic patients also, who cannot eat chocolates due to the restrictions of having sugar (Saeidi et al. 2015). At the same time, as the company has good internal infrastructure and good communication and bonding among the employees, it will also help the company grabbing the attention of the people or customers by providing proper service to the existing and new customers. On the other side, in order to enhance the market awareness, the company will also take care of the price of the products, so that it can enhance its competitive advantage (David and David 2016). Marketing objectives The company prepares the marketing plan or takes the marketing strategies so that it can create awareness about its products in the market (Schlegelmilch 2016). Along with this, the companies also want to increase its sales volume as well as profitability with the help of their marketing plan and strategies (Faratin, and Shi, Robust Links 2015). In case of Haighs Chocolate, the primary objectives of marketing are to create strong product awareness in the new as well as existing markets and to enhance the brand recognition of the company (Haighschocolates.com.au 2016). As the company is going to enhance the brand awareness in the new and existing markets, it is obvious that the people at those places are not fully aware of the brand of Haighs Chocolate. Therefore, it is the first objective to create strong awareness by focusing the USP or the quality of the product. Apart from that, this marketing has another objective of increasing the financial strength of the company (Haighschocol ates.com.au 2016). Target market Identifying the proper target market is very important while expanding the business or brand awareness of any company. In the words of Huet et al. (2015), a company can identify its proper target market, by segmenting the overall market on the basis of some factors. These factors are demographic factors, psychographic factors and geographic factors. In order to increase the brand awareness, the management of Haighs Chocolate must segment its market based on these three factors (Kim et al. 2016). The segmentation and target market of the company are stated below: Demographic segmentation and targeting It will be better for Haighs Chocolate, if it does the demographic segmentation on the basis of the income level and gender of the people (Healy 2015). The company will require dividing the market into three segments based on the income level of the people. The segments will be - high income group, middle income group and low income group. After segregating the market into three segments, the company must target the high income group and middle income group. This is because the products of the company will not be priced at low level and so it will be better for the company if it target the high level and middle level income group (David and David 2016). On the basis of the gender, the company will divide the market into two segments male and female. The company will target both of the two segments because both male customers and female customers like to have chocolate in any festival or at any time (Haighschocolates.com.au 2016). Geographic segmentation and targeting In case of the market segmentation based on the geographic factors, the company will segment the market as per the geographic boundaries of different countries. The company will segment the market in to three geographic areas Eastern zone, middle-east zone and western zone. The company will mainly target the people in the eastern zone and western zone because in this will help the company to differentiate between the tastes and preferences of the people, so that the company can produce the specified products (JO et al. 2016). Psychographic segmentation and targeting This is another category considering which the company can identify its target market. The company will consider the personality of the people in order to do the psychographic market segmentation. The company will segment the market into two segments people with polite personality and people with aggressive personality. The company will target the people with polite personality because in surveys, the company has identified that the people with polite personality prefer to eat chocolate in any occasion (Haighschocolates.com.au 2016). Product Strategy: As discussed by Brooksbank (2013) for obtaining a successful marketing mix and making the brand popular among the target customers, it is important for the companies to design the product in such a way that attracts the target customers and fulfils their demand. The company can opt for developing a new product range for the Christmas. The Christmas season is highly profitable for the chocolate companies and people are likely to gift various kinds of chocolates to their kith and keen. Hence, the company will develop a milk chocolate range for the customers, as it is the most popular chocolate kind worldwide. As the company has chosen its target customers from all age group, this range will include a line of sugar-free chocolates for aged and customers with health concerns. As opined by Giddens (2015) branding of a product is crucial for creating market awareness. As the consulting company has the objective of creating brand awareness, launching a product in Christmas will be a great idea, as it is the season of gifting chocolates. For branding the company can provide a wish note with every box of the product, which will be handwritten by the maker. The company can also opt for an offer of engraving the name of the receiver and giver on the bo x, with the phrase Haighs Chocolate is here to deliver a wish note from X to Y. Product Design: The name of the product will be Whish Choc Note. The product will be a standard model of Santa Claus with the weight of 40 g. The length and breadth will be (4x.5) inches. The sugar free line of product will also be of the same standard. Now, for the packaging, the company must go for a consumer packaging strategy (Verghese et al. 2012). As discussed by ST Wang (2013) the objectives of packaging includes the cause of presentation, protection, preservation, economy and convenience. Now, for attracting the customers to the product, the packet will be of red and white colour as it is a charismas product range. The product will be launched in a round shaped tin box, which will be covered with a paper cover from its interior. The radius of the box will be 2.2 inches and its height will be .7 inches. As discussed by Kotler et al. (2015) one of the major objectives packaging protection and preservation of the product. The tin box will be helpful in protecting the product from any outward damage. The product will be wrapped with foil and inner coat of the box will be helpful in preserving the product from humidity or any bacterial attack. Convenience is typically important factor in product packaging. Here, the small size of the product will be helpful in handing it with ease. The cost of packaging will be a bit high, however, depending on the product image and the pricing strategy, the company has to follow this packaging idea for successfully attract its customers. Pricing Strategy: As opined by Brooksbank (2013) a pragmatic pricing of a product is crucial for a brands success in the market. While opting for a price of a product, the companies need to consider the competition, distribution, products position in the PLC, demand pattern of the product and the objectives of the marketer. Figure 1: PLC for Whish Choc Note (Source: Created by the author) Here, the company can choose a premium pricing policy. As the company is following the strategy of providing handmade and single origin chocolates, the company carries much higher cost than other mass production organizations. Moreover, the packaging and branding will cost the company a much higher range of production cost than its competitors. Hence, it is important for the company to opt for a higher range of pricing strategy (Banfi et al. 2013). However, as the company has chosen the objective of creating brand awareness, it is important to hold the price within a certain limit. As mentioned by Kotler et al. (2015) in the introduction stage of a product, the companies generally face the issues like, high cost per unit and low sales, hence, the organization can opt for a skimming pricing strategy. As the company needs to create brand awareness, it is important to set a relatively high price for the product at its innovation and lowering it with its growth in the PLC. In the introdu ction phase, the company can opt for a higher range of price for each of the product, which can be declined in the maturity stage. Moreover, the company needs to create a different price range for the sugar free line, as it will create different cost per unit. Here, the company will follow the strategy of price differentiation (Brooksbank 2013). Place Strategy: As mentioned by Brooksbank (2013) distribution channel is significantly important for the organizations as it approaches the customers directly and this is the way from where the customers can grab the product. However, as mentioned by Kotler et al. (2015) in the modern world of business, the companies need to make themselves available in the web portals. As the socio-cultural pattern of the international market has taken a high pace, the companies need to be more approachable and available to its target customers. The company already has a website which provides the convenience of online shopping of the company products (Home page - Haigh's Chocolates 2016). Here, Haighs Chocolate needs to introduce this product line into its Christmas collection and Gift collection. Moreover, for approaching higher number of customers the company can make the product available in the online shopping portals like Amazon.com, eBay.com and other popular platforms. On the other hand, the company needs to make the product offerings in the high-end gift shops and confectioneries. As in Christmas people tends to buy gifts and cakes, availability of the product in those stores will influence the buyers to make a purchasing decision in favour of the brand. As the company has targeted the population of all age group, availability in the physical stores is required for being available to the aged customers (Brooksbank 2013). Promotion strategy In order to promote its product in a better way, Haighs Chocolate will use advertisement as the promotional tool. The company will promote its products with the help of three types of advertisements magazine advertisement, television advertisement and social media advertisement. The company will use advertisement as the promotional tool because with the help of advertisements, the company can aware highest number of people within minimum time (Maheshwari, Seth, and Gupta 2015). However, the cost of the company will be high in case of promoting the products through advertisement. As the company has strong financial backup, it will not be very problematic for the company. The advertisement through magazine will help the company to create attention in the minds of people for many days. On the other side, with the help of television advertisements, the company can create awareness regularly (Marian 2016). The social media advertisements will also aware the people, who are not fond of watching television or reading magazine. Apart from advertisement, the company can also use the sales promotion strategies to promote its products. As the strategy of sales promotion, the company can provide free gifts with the large packets of chocolates. Conclusion In this study, it has been identified that Haighs Chocolate is the oldest handmade chocolate manufacturing company in Australia. The company is currently trying to enhance the brand awareness in the existing market of it. The company has enough strength that it can utilize to reduce its weaknesses and threats. The USP of the company is its product quality. The company will target its market on the basis of the demographic, psychographic and geographic segmentations. The company is also planning to launch its new sugar free chocolate in the market. It will emphasize on premium pricing strategy and choose the advertisement and sales promotion strategies to promote its products in the market. Reference list: Banfi, F., Bhandari, R., Gordon, J. and Umblijs, A., 2013. Marketing Mix Modeling. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, Second Edition, pp.161-177. Brooksbank, R.W., 2013. Successful marketing practice: a literature review and checklist for marketing practitioners. International Journal of Wine Marketing. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem Services,17, pp.99-111. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Faratin, P. and Shi, C., Robust Links, LLC, 2015.Software service infrastructure indexing user demographics, interests and expertise. U.S. Patent 9,092,732. Giddens, N., 2015. Building your brand. Ag Decision Maker, 6(3), p.3. Haighschocolates.com.au. 2016. Home page - Haigh's Chocolates. [online] Haighschocolates.com.au. Available at: https://www.haighschocolates.com.au/ [Accessed 9 Dec. 2016]. Healy, N.E., 2015.Consumer Perceptions of Cross Promotional Strategies: Exploratory Research in the Music and Fashion Industries(Doctoral dissertation, California Polytechnic State University, San Luis Obispo). Huet, A.L., Frail, C.K., Lake, L.M. and Snyder, M.E., 2015. Impact of passive and active promotional strategies on patient acceptance of medication therapy management services.Journal of the American Pharmacists Association,55(2), pp.178-181. JO, S.K., Lea, J.H., Park, D.M., Hwang, K.I., Ryu, W. and Jung, I.G., Electronics, Telecommunications Research Institute and Samsung Electronics Co., Ltd., 2016.Apparatus for analyzing advertisement effect and method of analyzing advertisement effect. U.S. Patent Application 15/070,595. Kim, J., Kim, P.B., Kim, J.E. and Magnini, V.P., 2016. Application of construal-level theory to promotional strategies in the hotel industry.Journal of Travel Research,55(3), pp.340-352. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015. Marketing. Pearson Higher Education AU. Maheshwari, P., Seth, N. and Gupta, A.K., 2015. 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